Key Takeaways:

• Ryan Horn, former Binance partnerships head, joins Hilbert Group to guide Syntetika’s launch.
  
• Syntetika will enable regulated issuance and trading of tokenized funds with zero knowledge verification.
  
• Traditional finance leaders like Goldman Sachs and BNY Mellon are entering tokenized money market funds.
  
• Crypto native firms such as Robinhood and Coinbase are bringing tokenized equities to blockchain.
  
• Clearer US and EU regulations are accelerating institutional adoption of tokenized assets.
  

Hilbert Group Taps Ryan Horn to Drive Syntetika Launch

Hilbert Group, a Sweden-based and publicly listed digital asset manager, has appointed former Binance executive Ryan Horn to its advisory board. Horn will play a central role in the development and rollout of Syntetika, an onchain platform designed for regulated tokenized funds and investment products.

During his tenure at Binance, Horn was instrumental in building major partnerships, including a high-profile deal with football legend Cristiano Ronaldo. His track record of bridging blockchain innovation with mainstream markets makes him a strategic addition to Hilbert’s mission of expanding its tokenization capabilities.

Hilbert Group specializes in managing crypto-focused investment products for institutional and professional investors. The company applies the principles of traditional asset management, including full regulatory oversight, transparent governance, and strong risk controls, to the fast-moving world of digital assets.

Syntetika is being developed as a regulated marketplace where tokenized funds can be issued and traded. It will feature an integrated zero knowledge verification system from Galactica, allowing user identity checks without exposing personal data. This privacy-preserving approach will enable secure and compliant blockchain-based access to Hilbert’s proprietary investment strategies.

Hilbert Group CEO Barnali Biswal noted that Horn’s appointment supports the company’s broader goal of uniting tokenized economies with tangible outcomes. The platform is intended to offer institutional-grade access to tokenized investments while maintaining high compliance and governance standards.

Tokenization Race Heats Up Across Global Finance

Hilbert Group’s move comes as both traditional finance and crypto native players intensify efforts to tokenize real world assets. Regulatory clarity in the United States and Europe is making it possible to offer tokenized versions of stocks, bonds, and money market funds at scale.

In traditional finance, July saw Goldman Sachs and BNY Mellon announce plans to launch tokenized money market funds for institutional clients. These products will feature blockchain-based ownership tracking and 24/7 settlement, a major step forward from legacy settlement systems. Around the same time, French fintech Spiko raised 22 million dollars to expand access to tokenized money market funds in both the US and EU. Multi-asset broker eToro also announced plans to release ERC-20 tokenized versions of 100 popular US stocks on Ethereum, opening new avenues for global investor participation.

Crypto native and hybrid platforms are also moving deeper into traditional markets. In June 2025, Robinhood launched an Arbitrum-based blockchain platform to offer tokenized US stocks and ETFs to European investors. The move quickly drew regulatory scrutiny in Europe over questions of whether these tokenized shares provide actual ownership rights or fall into a regulatory gray area. Also in June, Coinbase filed with the US Securities and Exchange Commission seeking approval to offer tokenized stock trading within a regulated framework. That same month, Backed Finance’s xStocks platform listed more than 60 tokenized US stocks on Kraken and Bybit, giving global investors blockchain-based access to blue chip equities.

These developments demonstrate a growing consensus that tokenization can transform global markets. By enabling real time settlement, improving liquidity, and expanding cross-border access, tokenized funds and assets could bridge the gap between traditional finance and decentralized markets.

For Hilbert Group, launching Syntetika is both a technological and strategic move. The platform will allow the company to position itself as a leader in regulated tokenized asset management. With Ryan Horn’s expertise in partnerships and market growth, Hilbert is aiming to capture a growing segment of institutional investors seeking exposure to blockchain-based financial products without sacrificing compliance or governance standards.

As tokenization accelerates worldwide, platforms like Syntetika are set to play a key role in the next phase of financial evolution. The distinction between traditional and digital finance is narrowing, and regulated blockchain infrastructure is emerging as the foundation for global asset trading in the years ahead.