Google Search Volume for ‘Crypto’ Craters as 2025 Comes to a Close
- Global Google searches for “crypto” near one-year lows
- US search interest hits its lowest level of 2025
- Signals near-absence of retail participation
- Retail confidence damaged after memecoin collapses
- October market crash continues to weigh on sentiment
- Fear and Greed Index remains in “fear” territory
Google search interest for the term “crypto” has fallen to some of its lowest levels of the year as 2025 draws to a close, highlighting a sharp decline in retail investor engagement.
Worldwide Google Trends data shows search volume hovering around 26, just above the one-year low of 24, while US search activity reached a one-year low of 26. The figures point to muted public interest in crypto markets, especially when compared with the heightened enthusiasm seen at the start of the year.
Search activity began collapsing in April following a broader market sell-off triggered by US President Donald Trump’s sweeping tariff policy. Interest failed to recover meaningfully throughout the year, even during brief market rebounds.
Commenting on the data, Mario Nawfal said the lack of search activity reflects how disconnected retail investors have become from crypto. According to him, mainstream interest evaporated following the collapse of Trump- and Melania-branded memecoins, many of which are now down more than 90% from their peaks. He added that even casual conversations about crypto have largely disappeared from everyday social circles.
Low search volumes typically signal weak retail sentiment, and the data suggests individual investors remain cautious months after the market absorbed one of the most severe crashes in its history.
Market Sentiment Still Recovering From October’s Crash
The October market collapse resulted in nearly $20 billion in leveraged liquidations and wiped out entire altcoin sectors, with some tokens losing up to 99% of their value in a single day.
Bitcoin was not spared. The price fell from above $125,000 to around $80,000 by November and has since traded in a relatively narrow $80,000–$90,000 range. The prolonged consolidation has done little to reignite enthusiasm among retail traders.
Sentiment indicators reinforce this caution. The Crypto Fear and Greed Index dropped to a yearly low of 10 in November, signaling “extreme fear.” While the index has since improved modestly, it remains in the fear zone, registering 28 at the time of writing.
Although sentiment has stabilized compared with the depths of the crash, the absence of renewed retail interest suggests that confidence remains fragile heading into 2026.
