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How to Build in Metaverses

The metaverse represents the three-dimensional vision of the currently two-dimensional internet. This concept assumes that humans will want more from their online experiences than simply scrolling through flat pages on computer screens or watching videos from mobile devices. Metaverse developers argue that people will want to embody or become immersed in their online interactions.

To be sure, the metaverse is still a concept that has not fully arrived. However, the foundational pillars needed to create the metaverse already exist. Virtual worlds allow people to congregate and interact through avatars. These digital spaces enable users to construct cities or even nations, with economies and communities sometimes developing alongside them. As we continue to explore and shape the metaverse, learning how to build within these worlds can be a valuable skill.

Why Would You Build in the Metaverse?

The metaverse offers numerous opportunities for creativity, innovation, and interaction that extend far beyond traditional digital experiences. Think of it as having access to a limitless construction site where the only boundaries are your imagination and the platform’s technical capabilities. One of the most compelling opportunities is the ability to construct structures or landscapes within a digital realm. Whether you envision building a house, designing a park, or developing large swaths of land, building within the metaverse allows for personal expression and the creation of a unique digital identity.

This concept extends beyond traditional physical limitations to permit structures or environments that defy the laws of reality. Imagine creating a floating castle that defies gravity, or designing a building that changes its architecture based on the time of day. These impossible constructions become not just possible, but practical in virtual environments, enabling architects and creators to explore geometries and designs that would be impossible in the physical world.

Building within the metaverse also presents significant economic opportunities that mirror and sometimes exceed real-world property development. Platforms like Decentraland and The Sandbox allow users to purchase virtual land using cryptocurrency. Think of this as buying real estate, but instead of dealing with traditional banks and lengthy approval processes, you’re working with digital currencies and smart contracts that can complete transactions in minutes rather than months.

Virtual land marketplace with cryptocurrency
Virtual land trading using cryptocurrency – Source: Rootstrap

Virtual land owners can then create their own unique settings and monetize these creations through various methods. They might trade NFTs representing unique digital art pieces, charge admission fees for virtual concerts or exhibitions, or even establish virtual businesses like shops or entertainment venues. Some users have successfully profited from trading or renting virtual land, creating a new form of digital real estate investment that operates around the clock across global markets.

However, building within the metaverse requires a fundamental shift in perspective from virtual worlds of the past, such as Second Life. Many modern metaverse platforms integrate blockchain-based technology, including cryptocurrencies and non-fungible tokens, which adds layers of ownership, scarcity, and economic value that weren’t present in earlier virtual environments. As builders continue to explore and shape the metaverse, the act of building within it opens new avenues for creativity, economic activity, and social interaction that blend digital innovation with real-world value creation.

Basic Steps to Building in the Metaverse

Building within the metaverse involves several interconnected steps that form a comprehensive process. Understanding each step thoroughly will help you navigate this new digital landscape more effectively and avoid common pitfalls that newcomers often encounter. Think of this process as similar to planning and constructing a building in the real world, but with additional digital considerations that don’t exist in traditional architecture.

The initial step is conceptualization, where you envision and plan the structure or environment you want to create. This foundational phase requires you to think beyond traditional architectural constraints and consider what’s possible in a digital realm. Your creation could be a residential building, a commercial space, a landscape design, or even an interactive digital art installation. During this planning phase, it’s helpful to sketch your ideas and consider how users will interact with your creation, much like an architect would design for both form and function in the physical world.

Consider asking yourself key questions during this phase. What purpose will your creation serve? Will it be a social gathering space, an artistic showcase, a commercial venture, or a combination of these functions? How will visitors navigate through your space? What emotions or experiences do you want to evoke? These questions help establish a clear vision that will guide your subsequent decisions.

The next crucial step, if you’re working with blockchain-based metaverse platforms, involves purchasing virtual land. This acquisition process is conducted using cryptocurrencies and NFTs, which serve as the backbone of these metaverse economies. Think of this step as similar to buying real estate, but instead of dealing with traditional banks and mortgages, you’re navigating cryptocurrency exchanges and digital wallets.

This step requires careful consideration of location within the virtual world. Just as location matters in physical real estate, virtual locations have different characteristics that affect their value and utility. Prime spots near popular attractions, transportation hubs, or high-traffic areas often command higher prices and may offer better visibility for your eventual creation. Some locations might offer better technical performance, while others might have stronger community presence.

Once you’ve secured your digital real estate, you can begin the actual construction process using the specialized tools provided by your chosen platform. Each metaverse platform offers its own set of building tools and interfaces, ranging from simple drag-and-drop editors that beginners can use immediately to sophisticated 3D modeling environments that rival professional architectural software. Some platforms cater to newcomers with intuitive interfaces that require no prior technical knowledge, while others offer professional-grade tools that require more technical expertise but provide greater creative freedom.

However, it’s crucial to understand that successful building in the metaverse demands more than just design skills. You must also consider digital asset interoperability, which refers to how well your creations can work across different platforms and systems. This is like ensuring that a key you create can open locks in different buildings, not just the one where you made it.

Transaction security becomes paramount when dealing with valuable digital assets, much like how you would secure valuable physical property. You may need to understand tokenomics, which represents the economic principles governing how tokens and cryptocurrencies function within these virtual ecosystems. These additional considerations create a complex but rewarding environment where technical knowledge, creative vision, and business acumen intersect.

Cryptocurrency and the Metaverse

The relationship between cryptocurrency and the metaverse represents one of the most fascinating intersections in modern digital technology. To understand this relationship fully, it’s helpful to think of cryptocurrency as the “oil” that lubricates the economic engines of many metaverse platforms. Just as oil enables machinery to function smoothly, cryptocurrency enables the complex economic transactions that make metaverse economies possible.

NFT avatars in virtual reality
NFT avatars in metaverse platforms – Source: Forbes

The functioning of these digital realms is significantly influenced by, though not entirely dependent upon, cryptocurrencies and blockchain technology. Consider how blockchain-based metaverse platforms like Decentraland and The Sandbox operate. These platforms use NFTs and cryptocurrencies to facilitate virtual land purchases and enable the creation of personalized environments.

When you purchase land in these virtual worlds, you’re not just buying pixels on a screen. You’re acquiring a cryptographically verified, unique digital asset that you truly own. This ownership is recorded on the blockchain, making it as verifiable and transferable as a deed to physical property. Think of blockchain as a public ledger that everyone can see but no one can fraudulently alter, similar to how property records are maintained by government offices, but with much greater transparency and security.

Users can then leverage these assets by trading NFTs, charging admission fees for virtual events, or even creating subscription-based experiences. This effectively turns cryptocurrencies into a fundamental component of these metaverse economies. For example, an artist might create a virtual gallery, charge visitors a small cryptocurrency fee for entry, and sell digital artworks as NFTs, creating multiple revenue streams from a single virtual space.

The power of blockchain technology in this context becomes clearer when you consider what it enables. Blockchain provides users with unfettered access to a global online monetary platform that offers fast, cryptographically secure transactions. Think of it as having access to a universal currency exchange that never closes, where you can conduct business with anyone, anywhere in the world, almost instantaneously.

This capability allows users to transact goods and services and engage in commerce almost as seamlessly as if they were conducting business in person, but with the added benefits of digital precision and permanent record-keeping. Every transaction is recorded, verified, and maintained permanently, creating an unprecedented level of transparency and accountability in digital commerce.

However, it’s important to understand that not all metaverse endeavors rely on cryptocurrency, and this diversity of approaches reflects different philosophical and technical perspectives on what the metaverse should become. The virtual worlds developed by Meta, the company formerly known as Facebook, focus primarily on augmented reality and virtual reality technologies to immerse users in virtual spaces.

Popular metaverse platforms comparison – Source: TradeDog

While Meta has experimented with web3 services and blockchain integration, the company has also deliberately carved out metaverse experiences that operate independently from blockchain-based technology. This approach prioritizes social interaction and immersive experiences over economic transactions and digital ownership, demonstrating that there are multiple valid pathways to creating meaningful metaverse experiences. Think of this as choosing between a bustling marketplace and a peaceful park – both serve valuable purposes, but they cater to different human needs and preferences.

Risks of Building in the Metaverse

While the metaverse presents numerous exciting possibilities, building within these virtual realms also carries inherent risks that potential builders must carefully consider and prepare for. Understanding these risks upfront will help you make informed decisions and develop strategies to mitigate potential problems, much like how a wise investor studies market conditions before making financial commitments.

One of the most significant concerns revolves around transaction security within metaverse environments. Although blockchain technology is widely praised for its security features and immutability – meaning that once something is recorded, it becomes extremely difficult to alter or delete – the risk of hacks and data breaches cannot be entirely eliminated.

Think of blockchain security as being similar to a highly sophisticated bank vault. While it’s incredibly secure and uses the most advanced protection methods available, determined criminals with advanced tools and significant resources might still find ways to breach it. The security isn’t in the blockchain itself, which is nearly impregnable, but often in the surrounding systems, applications, and user practices that interact with it.

Security risks in metaverse environments – Source: SSL2BUY

This makes it crucial for users to conduct their activities safely and protect their virtual assets using best practices. These practices include secure wallet management, where you treat your digital wallet like you would treat a safe containing valuable items, using strong passwords that are as complex as the locks on your most precious possessions, and cautious transaction verification, where you double-check every detail before confirming any transfer of value.

Another major concern is market volatility, which can be particularly pronounced in the digital asset space. The value of virtual land and other digital assets can fluctuate dramatically, sometimes changing by significant percentages within hours or days. Imagine if the value of your house could change by twenty or thirty percent overnight – this level of volatility is not uncommon in metaverse markets.

This volatility occurs because metaverse markets are still relatively new and small compared to traditional real estate or stock markets, making them more susceptible to dramatic price swings based on news, trends, or large transactions by individual investors. A single influential person’s opinion shared on social media, a new platform feature announcement, or a major partnership deal can cause significant price movements across the entire metaverse economy.

Builders may discover that their investments depreciate in value due to market dynamics, changes in platform popularity, or shifts in user preferences. Therefore, approaching metaverse building requires a thorough understanding of the economic landscape and a realistic assessment of the financial risks involved, similar to how one might approach investing in emerging markets or startup companies.

Interoperability challenges present another significant hurdle in the current metaverse landscape. While the long-term vision for the metaverse imagines a unified, interconnected virtual world where assets and experiences seamlessly transfer between platforms, today’s reality is quite different. Currently, the metaverse consists of a network of separate platforms with varying levels of collaboration and compatibility, much like how different video game consoles can’t always play the same games.

Think of it as owning a beautiful outfit that looks perfect in one store but becomes invisible when you walk into a different store. This fragmentation creates challenges for builders who want to create experiences across multiple platforms or transfer valuable assets between different virtual worlds. You might spend considerable time and resources creating something amazing in one metaverse platform, only to discover that it cannot be moved or used anywhere else.

To navigate these challenges successfully, builders need to stay updated on evolving standards and protocols within the metaverse ecosystem and make strategic decisions about which platforms to prioritize. This requires ongoing education and careful monitoring of industry developments, similar to how investors track market trends and regulatory changes.

Finally, the issues of digital identity, privacy, and safety represent pressing concerns that affect every aspect of metaverse participation. As builders create and interact within virtual environments, they inevitably leave digital footprints that could potentially be exploited by malicious actors. These footprints might include transaction histories that reveal spending patterns, behavioral data that shows personal preferences, social connections that map relationship networks, and even biometric data if VR systems are involved.

Consider how much information you reveal about yourself through your online activities – your interests, your schedule, your social connections, your financial capacity, and your personal preferences. In the metaverse, this information becomes even more detailed and potentially more valuable to those who might misuse it.

Ensuring the privacy and security of one’s digital identity becomes paramount in the metaverse, requiring both technical safeguards and careful personal practices. Both metaverse builders and users need to remain vigilant about these risks and take proactive steps to safeguard their online presence, much like how people learn to protect themselves in any new environment they enter. This includes understanding privacy settings, being selective about what personal information to share, and maintaining awareness of how their data is being collected and used by platform operators.