• KuCoin Pay now works with Brazil’s Pix instant payments system
• Users can convert crypto to Brazilian real and pay any Pix-supported merchant
• Integration taps into Brazil’s massive crypto user base (26M+ people)
• Pix has 175M+ users across Brazil
• KuCoin is the 8th-largest exchange globally by spot trading volume
• Brazil leads Latin America in crypto adoption and transaction volume
• New crypto initiatives keep expanding across Brazilian finance and fintech

KuCoin Pay has officially integrated with Pix, Brazil’s central bank–run instant payments network. This update allows users to convert their cryptocurrencies into Brazilian real in seconds and pay any merchant that accepts Pix QR codes. With Pix being the most widely used payment network in Brazil, the integration instantly connects crypto users to millions of businesses.

Brazil is one of the biggest crypto markets in the world. Roughly 26 million Brazilians — about 12% of the entire population — use digital assets. KuCoin’s new feature gives these users a simple way to spend crypto directly, without needing to withdraw to a bank first.

The integration supports instant crypto-to-fiat conversion. Users can move funds from their KuCoin accounts to any Brazilian bank account or pay merchants directly through Pix. KuCoin also added wallet tools that allow people to manage both fiat and crypto balances inside the same app, making the entire payment experience seamless.

Pix itself is a major force in Brazil’s financial system. Launched in 2020 and operated by the Central Bank of Brazil, it now serves more than 175 million users. The system supports instant, 24/7 payments and has become the default payment method across the country.

KuCoin Pay is the payments arm of KuCoin, the world’s 8th-largest crypto exchange, handling over $6.2 billion in daily spot trading volume. The service allows merchants to accept crypto for both online and offline transactions, and the Pix integration significantly expands its reach in Latin America.

Brazil continues to lead all of Latin America in crypto adoption. A recent Chainalysis report showed that Brazil is responsible for nearly one-third of the region’s crypto activity, with $318.8 billion in transaction volume between July 2024 and June 2025. This strong demand has attracted a wave of innovation from banks, asset managers, and crypto startups.

In recent months, Brazil’s financial system has seen rapid growth in crypto initiatives:

• Itaú Asset Management launched a dedicated crypto division overseeing $186B in assets
• Fintech Crown raised $8.1M to launch BRLV, a real-denominated stablecoin
• Banco Inter completed a cross-border finance pilot using blockchain with Chainlink
• Coinbase introduced its “DeFi Mullet” feature to give Brazilians access to more tokens

Despite this growth, the regulatory landscape remains challenging. Brazil updated its tax rules in June, replacing its progressive system with a flat 17.5% tax on all crypto capital gains, creating uncertainty among investors.

Still, KuCoin’s integration with Pix marks another step in making crypto easier to use for everyday payments in one of the world’s fastest-growing digital asset markets.

Final Thought

KuCoin Pay’s integration with Pix is a major milestone for crypto adoption in Brazil. With instant conversion, QR-code payments, and access to millions of merchants, crypto becomes far more practical for daily use. As Brazil continues to lead Latin America in digital asset activity, this move strengthens the link between traditional finance and the crypto economy.