MetaMask to Launch $30 Million LINEA Rewards Program Linked to Future MASK Token

MetaMask has announced a major onchain rewards program that will distribute more than $30 million in LINEA tokens during its first season. The initiative is designed to reward loyal users and connect with the wallet’s upcoming MASK token.

• MetaMask plans one of the largest onchain rewards programs ever.
• Over $30 million in LINEA tokens to be distributed in the first “season.”
• The rewards will have ties to the upcoming MASK token.
• Program offers referral bonuses, mUSD incentives, and partner rewards.
• Built on Linea, an Ethereum Layer-2 incubated by Consensys.
• MetaMask says it’s not a farming play, but a long-term community reward model.
• Some user eligibility limits may apply based on jurisdiction.
• Community reactions are mixed, with some users skeptical about the launch.

MetaMask, one of the most popular Web3 wallets, has revealed details about its upcoming rewards program — calling it “one of the largest onchain rewards programs ever built.” According to MetaMask’s announcement on X (formerly Twitter), the rewards initiative will launch within the next few weeks and aims to give back to its growing user community.

During its first season, MetaMask will distribute more than $30 million in LINEA token rewards, rewarding users through a mix of referral bonuses, mUSD incentives, exclusive partner offers, and access to new token opportunities. LINEA, the token used for these rewards, is native to the Linea network, an Ethereum Layer-2 solution created by MetaMask’s parent company, Consensys.

MetaMask emphasized that this program is not just about short-term profits or farming mechanics. Instead, it aims to establish a sustainable onchain ecosystem where users can earn rewards for genuine participation and engagement. The wallet’s team also confirmed that long-term users will receive special benefits, ensuring that early adopters are recognized.

The company added that MetaMask Rewards will have “meaningful connections” to the upcoming MASK token, which was officially announced by Consensys CEO and Ethereum co-founder Joseph Lubin in September. Lubin stated that MASK will play a key role in decentralizing specific aspects of the MetaMask platform, further empowering users within its ecosystem.

In addition, MetaMask recently introduced its own mUSD stablecoin, issued by Stripe-owned Bridge. The token currently has a circulating supply of about $87.7 million and operates on both Ethereum and Linea. While mUSD is not yield-bearing, it plays a critical role in MetaMask’s broader ecosystem of financial tools and user rewards.

Despite the excitement around the rewards announcement, not everyone in the crypto community was impressed. Some X users criticized the move, suggesting that MetaMask should focus on improving existing services before launching new tokens and reward programs. Crypto influencer “Gainzy” commented sarcastically, “This will go over well and no one will be disgusted and insult you.”

Questions also remain about whether MetaMask will restrict participation in certain countries or implement anti-Sybil measures to prevent abuse. The company has not yet confirmed these details.

Overall, the rewards program represents a major step in MetaMask’s evolution — combining wallet functionality, tokenized incentives, and user engagement in a single ecosystem designed to attract both existing users and newcomers to Web3.

Final Thought

MetaMask’s $30 million LINEA rewards program could reshape how Web3 wallets engage with their users. By combining incentives, governance, and its upcoming MASK token, MetaMask is signaling its intent to lead the next wave of user-owned decentralized ecosystems.